Once you understand the state of the organization or initiative you've heading up, you can more effectively apply certain fundamental principles (several of them listed here) to ease your transition and increase your odds of long-term success. Your business situation should shape how you apply those principles.
Using the author's STARS model, leaders can figure out which state the company is in and, more important, how to tailor their strategies for organizational and personal change accordingly.
The STARS model stands for the five different states of a company:
- Accelerated Growth
- Sustaining Success
|Start-Up||Turnaround||Accelerated Growth||Realignment||Sustaining Success|
Assembling the capabilities (people, financing, and technology) to get a new business or initiative off the ground
|Saving a business or initiative widely acknowledge to be in serious trouble||Managing a rapidly expanding business||Reenergizing a previously successful organization that now faces problems||Coming in on the heels of a highly regarded leader with a stellar record of accomplishment|
Building the strategy, structure, and systems from scratch without a clear framework or boundaries
Recruiting and welding together a high-performing team
Making do with limited resources
| Reenergizing demoralized employees and other stakeholders|
Making effective decisions under time pressure
Going deep enough with painful cuts and difficult personnel choices
| Putting in place structure and systems to permit scaling|
Integrating many new employees
| Convincing employees that change is necessary|
Carefully restructuring the top team and refocusing the organization
| Living in the shadow of the former leader and managing the team he or she created|
Playing good defense before embarking on too many new initiatives
Finding ways to take the business to the next level
You can do things right from the beginning.
People are energized by the possibilities.
There are no rigid preconceptions.
| Everyone recognizes that change is necessary|
Affected constituencies offer significant external support
A little success goes a long way
| The potential for growth helps to motivate people|
People will be inclined to stretch themselves and those who work form them
| The organization has significant pockets of strength|
People want to continue to see themselves as successful
| A strong team may already be in place|
People are motivated to continue their history of success
A foundation for continued success (such as long product pipeline) may be in place